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Luxury e-commerce

The Reserve Direct.

An editorial-first e-commerce site for watch collectors, blending heritage stories with a clean path to purchase.

Visit the live site
TypeE-commerce
FocusEditorial design & catalogue
DeliveredShop, stories, blog, buyer guides
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The Reserve Direct: homepageHover to scroll
The brief

Sell the story, not just the watch.

The Reserve Direct needed more than a product grid. We built an editorial-first shop that guides collectors from heritage stories and buyer guides through to the catalogue and purchase.

the-reserve-direct.softlead.net
The Reserve Direct: CatalogueHover to scroll
the-reserve-direct.softlead.net
The Reserve Direct: Heritage storyHover to scroll
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The Reserve Direct: Editorial blogHover to scroll
the-reserve-direct.softlead.net
The Reserve Direct: Buyer guidesHover to scroll
Next buildSoft Lead V1
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